I Learned Why Hallmark Is Popular By Watching Too Many Movies

How do you feel about Hallmark movies?

Hallmark, as you might guess, is divisive. But what you might not know is that Hallmark is more than a TV channel slash greeting card company…it’s a powerhouse. A genuine phenomenon. Hallmark Cards has been in the TV business since 1951! And in 2024, Hallmark Channel was the #1 cable entertainment channel. Hallmark Mystery — which is its own channel, just so you know — was number #3 with women 18+ in Q4. Hallmark is also a convention…and a CRUISE.

No matter your opinion on Hallmark movies, you probably don’t know the story behind why Hallmark movies really hit. Video producer Matt Fornwald takes us on a mind-bending journey through (mostly) every 2025 Hallmark holiday movie to discover the formula behind what draws so many people to Hallmark holiday movies every year.

If you’d like to take a deeper dive, check out the extended video on YouTube.